Bella

Effective 2026-09-08

Terms of Service

These terms are the agreement between you and Omnio Group, MB ("Bella", "we") for the Bella website and iOS app. By creating an account, buying a subscription or using Bella you accept them. Our Privacy Policy explains how we handle your data and is part of this agreement.

1. What Bella is

Bella is a beauty guidance service. From a short quiz and a selfie it produces a personal colour analysis, a palette, makeup shade suggestions, step-by-step looks and AI-generated previews of those looks on your own face. Bella is for personal, non-commercial use.

2. Who can use Bella

You must be at least 18 years old and able to enter a binding contract. You may only upload photos of yourself. If we learn that an account belongs to someone under 18, we close it and delete its data.

3. Your account

You sign in with a one-time code sent to your email, or with Apple or Google. There is no password. Keep your email account secure: anyone who can read your email can sign in as you. Tell us at once at support@bellabeauty.app if you think your account has been used without your permission. One person per account; accounts may not be shared or sold.

4. Bella Plus subscription

Access to the Bella app is included in a Bella Plus subscription. The quiz and the first analysis are free; everything after the results screen needs an active subscription.

4.1 Plans and renewal

Bella Plus is sold as an auto-renewing subscription (weekly, monthly or yearly on iOS; monthly on the web, sometimes preceded by an introductory trial at a reduced price). The price and the period are shown before you buy. Your subscription renews automatically at the end of each period, at the price shown at purchase, until you cancel. Introductory prices apply only to the first period; after that the standard price applies.

4.2 Buying on iOS

Subscriptions bought in the iOS app are sold by Apple through the App Store and charged to your Apple ID. Apple's Licensed Application End User License Agreement also applies. Payment is taken when you confirm the purchase. Renewal is charged within 24 hours before the end of the current period unless you cancelled at least 24 hours before it ends. Manage or cancel in your device's Settings → Apple ID → Subscriptions. Deleting the app does not cancel the subscription.

4.3 Buying on the web

Subscriptions bought on the website are sold by us and processed by Stripe. Renewals are charged to the payment method on file at the start of each period. Manage or cancel from Profile → Manage subscription, which opens your Stripe billing portal.

4.4 Cancelling

You can cancel at any time. Cancelling stops the next renewal; you keep access until the end of the period you already paid for. We do not give partial refunds for unused time, except as described in section 4.5 or where the law requires it.

4.5 Refunds and the right of withdrawal

App Store purchases are refunded by Apple under Apple's policies; request one at reportaproblem.apple.com. We cannot issue App Store refunds ourselves.

Web purchases. If you are a consumer in the EU or the UK you have 14 days from your first payment to withdraw from the purchase, and we do not ask you to give that right up when you start the service. On top of it, every web purchase comes with our 14-day money-back guarantee: if Bella did not work for you, email us within 14 days of your first payment and we refund it in full to the payment method you used, usually within 5 business days. Renewal payments are not refunded, so cancel before a renewal you do not want.

4.6 Price changes

If we change the price of a plan, the new price applies from your next renewal after we have told you. On iOS, Apple asks for your agreement to a price increase where the law requires it; if you do not agree, the subscription ends at the end of the current period.

4.7 One subscription, both platforms

A Bella Plus subscription bought on either platform unlocks Bella on both the web and the iOS app when you sign in with the same account. Do not buy twice; if you did, contact support and we will help you cancel the duplicate.

5. Your photos and content

You keep all rights to the photos you upload. You give us a limited, non-exclusive, royalty-free licence to store, process and transform them only to provide Bella to you, including sending them to our AI provider for analysis and preview generation. We do not publish your photos, use them in marketing or use them to train AI models. The licence ends when you delete the photo or your account, except for copies in backups that expire on their normal schedule.

You promise that you have the right to upload the photo, that it shows you, and that it contains nothing illegal. Previews Bella generates from your photo are yours to keep and share for personal use.

6. AI-generated results are guidance, not a guarantee

Analyses, palettes, shade suggestions and previews are produced by an AI system from a single photo. They are digital approximations. Real results depend on lighting, products, skin, technique and taste, and Bella's output can be wrong. Previews are not a promise of how you will look, and shade names are suggestions rather than recommendations of specific products. Bella gives no medical, dermatological or health advice; ask a professional about skin conditions or allergies before trying new products.

Occasionally the AI cannot produce a preview from a photo. We tell you when that happens and ask for another photo; it does not entitle you to a refund by itself.

7. What you may not do

8. Our content

Bella, its name, design, text, illustrations, look catalogue, prompts and software are owned by us or our licensors and protected by copyright and trademark law. These terms give you a personal, non-transferable licence to use the app and website; nothing else.

9. Changes to the service

We improve Bella continuously and may add, change or remove features, looks and content. If we discontinue Bella Plus entirely we will tell you in advance and refund the unused part of a prepaid period.

10. Closing your account

You can delete your account at any time from Settings in the app or Profile on the web. We may suspend or close an account that breaks these terms, after warning you unless the breach is serious. Closing an account does not by itself cancel an App Store subscription; cancel it in your Apple ID settings.

11. Warranties and liability

Bella is provided "as is". To the extent the law allows, we make no promises about accuracy, availability or fitness for a particular purpose, and we are not liable for indirect or consequential loss. Our total liability to you for any claim is limited to the amount you paid us in the 12 months before the claim. Nothing in these terms limits liability for death, personal injury, fraud, or the rights you have as a consumer under the law of the country where you live.

12. Third-party services

Apple, Google, Stripe and the other providers named in the Privacy Policy have their own terms. We are not responsible for their services beyond what the law requires.

13. Governing law and disputes

These terms are governed by the law of the Republic of Lithuania. If you are a consumer, you also keep the protection of the mandatory laws of the country where you live, and you may bring a claim in its courts. We will always try to resolve a complaint with you directly first: write to support@bellabeauty.app. EU consumers may also use the European Commission's online dispute resolution platform at ec.europa.eu/consumers/odr.

14. Other terms

If a part of these terms is found invalid, the rest still applies. These terms and the Privacy Policy are the whole agreement between us about Bella. We may update these terms; when the change is material we tell you in the app or by email before it takes effect, and continuing to use Bella after that date means you accept the new terms.

15. Service operator

Omnio Group, MB
Sembos g. 7, LT-06283 Vilnius, Lithuania
Company code 307600470
support@bellabeauty.app

Terms and Conditions · Bella